Your headline is your search rank
LinkedIn weights your headline heavily in recruiter search. Pack it with the exact role and 2–3 specialties. "Senior Product Manager · B2B SaaS · AI · Growth" beats "Building cool things."
Mirror your resume's keywords
Recruiters use Boolean filters on titles, skills, and locations. Use the same keywords on LinkedIn as you do on your resume — and add them to the dedicated Skills section (it's a separate index).
Add a banner and an active about section
Profiles with a custom banner and a 3-paragraph About section get ~30% more profile views. Lead the About with what you do, who you do it for, and what you're looking for next.