Senior Marketing Manager — BrightPath Software Apr 2021 – Present • Lead a team of 7 across content, lifecycle, and paid acquisition; grew MQLs by 142% YoY. • Launched ABM program that closed $9.6M in enterprise revenue in first 12 months. • Own a $3.2M annual marketing budget with 4.1x return on ad spend and CAC payback under 11 months. • Rebuilt the customer lifecycle program, lifting product activation by 28% and trial-to-paid by 19%. • Partnered with product to launch three new modules driving 22% of net-new ARR in 2023. Marketing Manager — Northbeam Analytics Jan 2018 – Mar 2021 • Built the company's first content engine, growing organic sessions from 12K to 380K per month. • Launched the product marketing function and led six successful product launches. • Reduced paid CPL by 46% through landing-page experimentation and channel-mix optimization. • Managed agency relationships across paid media, PR, and design totaling $1.4M in annual spend. Senior Marketing Strategist — Helix Digital Agency Aug 2015 – Dec 2017 • Led integrated marketing strategy for 9 B2B clients from Series B startups to Fortune 1000. • Delivered campaigns that averaged 3.4x ROAS; one client renewed at 2x scope. • Mentored 4 junior strategists; two promoted to senior roles under my leadership.

• Lead a team of 7 across content, lifecycle, and paid acquisition; grew MQLs by 142% YoY. • Launched ABM program that closed $9.6M in enterprise revenue in first 12 months. • Own a $3.2M annual marketing budget with 4.1x return on ad spend and CAC payback under 11 months. • Rebuilt the customer lifecycle program, lifting product activation by 28% and trial-to-paid by 19%. • Partnered with product to launch three new modules driving 22% of net-new ARR in 2023.