Headline formulas that rank
Role · Specialty 1 · Specialty 2 · Differentiator.
- Senior PM · B2B SaaS · AI · Growth
- Staff Engineer · Distributed Systems · Rust · ex-Stripe
- VP Marketing · Demand Gen · ABM · Series B → IPO
What to drop
Things that waste your 220 characters.
- 'Helping companies…' taglines (no keyword density)
- Emoji-heavy intros (lower recruiter search relevance)
- Generic company names without your function
Open-to-Work + skills
Set Open-to-Work to recruiters-only and pin top 3 skills.
- Recruiter-only Open-to-Work avoids public 'green ring'
- Top 3 pinned skills should match your target JD vocabulary