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LinkedIn Optimization · Guide

LinkedIn Optimization Guide (2026): Get Recruiter Inbound

8 min read

Recruiters use Boolean search on LinkedIn. Your profile is a search index — optimize the fields that drive ranking and inbound messages.

Headline = search rank

Pack with role + 2–3 specialties separated by '·'. Recruiters search on title strings, not taglines.

  • Senior Product Manager · B2B SaaS · AI · Growth

About section structure

3 short paragraphs: what you do, who for, what's next. End with an explicit call-to-action.

  • P1: positioning statement
  • P2: proof — 2 measurable wins
  • P3: what role you're open to + how to reach you

Skills + Open-to-Work

Skills is a separate keyword index recruiters filter on. Set 'Open to Work' to recruiters-only mode for discreet inbound.

  • Cap skills at 50 with primary 3 pinned
  • Open to Work: recruiters only
  • Match top 10 skills to your target JD vocabulary
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